Nova News

FIT Visits Nova in September

Tue, 15 Oct 2013 09:04:24 -0400

The Art Institute of NYC stop by for a plant tour on  Sept 11, 2013. Students spent 2 hours learning about how the printing process works.

Art Institute Visits Nova 2013

Wed, 11 Sep 2013 09:10:47 -0400

4th year in a row FIT is back with us for another exciting plant tour. Students had a great time watching the printing presses run. We ended again this year with a Q&A session.

We look forward to seeing more FIT students in the up coming semesters.

FIT Visits Nova 2012

Thu, 15 Nov 2012 09:02:46 -0500

Their annual visit of students from FIT - Packaging Materials and Methods Class. The students were giving a plant tour. A follow up Q&A session lasted for over an hour.

We look forward to seeing more FIT students in the up coming semesters.

FIT Visits Nova 2011

Thu, 10 Nov 2011 09:00:39 -0500

FIT is back again. Their annual visit of students from FIT - Packaging Materials and Methods Class. The students were giving a plant tour. A follow up Q&A session lasted for over an hour.

We look forward to seeing more FIT students in the up coming semesters.

FIT Visits Nova

Thu, 4 Nov 2010 13:30:34 -0400

We are always pleased by our annual visit of students from FIT - Packaging Materials and Methods Class. The students were giving a plant tour. It's always great to see students amazed as they see a photograph of themselves printing on a printing press. A follow up Q&A session lasted for over an hour.

We look forward to seeing more FIT students in the up coming semesters.

Canon imageRUNNER Advanced C5045

Fri, 11 Dec 2009 09:17:11 -0500

We are pleased to announce that Nova Graphics has just installed a new Canon imageRUNNER Advanced C5045. This new color copy machine can Copy / Print / Send / Fax / Store jobs up to 12" x 18" at up to 1200 x 1200 dpi.

Canon's commitment to protecting and sustaining the environment is stronger then ever. With the imageRUNNER Advanced Series, Canon has incorporated new green technologies that further conserve energy and resources, reduced CO2 emissions, and help prevent pollution.

Please stop by to see this new machine in action!

Nova Has Joined Twitter

Tue, 1 Dec 2009 13:14:08 -0500

We are pleased to announce that Nova Graphics has Joined Twitter. We will be sending out regular announcements as well as Hot Specials on a daily basis. Please stop by and follow us at  http://twitter.com/Novagraphics

Cards Mean Business

Fri, 19 Jun 2009 09:57:33 -0400

In today's world of e-mail, Palm Pilots, cell phones and social networks, are business cards obsolete? A resounding "NO" say most business experts, who agree that a professional-looking business card helps your networking effort and enables prospective customers to easily connect with you.

Still, business cards have changed, or should we say, evolved, from the days of the black and white traditional card. While certainly still appropriate for professionals like lawyers and physicians, today's best business cards are memorable ones: creative, whimsical or, occasionally, flat-out off the wall.

A business card, in its best form, should reflect a person's professional personality. We've heard of a particularly flamboyant casino executive who shunned the traditional business card route in favor of contact information imprinted upon a $100 blackjack chip. Designers, graphic and otherwise, have been known to request round, oblong or other unusually-shaped cards in materials that range from clear plastic to rubber or sturdy fabric, instead of the more common card stock. And colors? Don't even ask.

Your options when it comes to today's business cards are endless. But, no matter what format you choose for your card, following a few simple rules will make sure your cards mean business:

Is Your Marketing Material on the Mark?

Wed, 20 May 2009 12:56:17 -0400

Sales brochures, product information, rack cards, posters and signage: Together, they form a vital part of your company’s marketing strategy.

But is your marketing collateral really effective?

Effective marketing materials should sell the product or experience you represent, be distinctive, and provide your target audience with pertinent, easy-to-understand information in a visually appealing format.

While this may sound simple enough to achieve, many companies fail to establish specific goals and objectives before design begins. The end result is a printed piece that may be attractive in terms of
appearance but fails to present a cohesive picture or effectively communicate the message you envisioned.

How can you avoid this? Successful marketers agree that the following, important steps should be taken before even one word of copy or a single design element hits the drawing board:

•What is your objective in creating this piece? Involve your sales and executive staff in a discussion of what, exactly, you hope to achieve with this piece. Steer clear of vague objectives like “increasing sales” and, instead, identify specifics like “attracting more lunch-time business” if you’re in the food service industry, or “stimulating low-season cruise bookings” if you’re in the travel business.

•What is your “call to action”? Do you want to drive customers to your website? Do you want to capture passersby? Do you want your target audience to seize a special, specific offer?

•How will this piece be used? Will the piece be mailed, handed out, displayed in a window or all three?

epitoME

Fri, 20 Mar 2009 10:51:22 -0400

Potential employers are everywhere: the guy you’re chatting with in a bar or on an airplane or even the person you strike up a conversation with on the subway!

Now you can be ready to pitch your skills and experience to anyone at any time with the epitoME pocket resume, a handy business-card size that lets you provide an in-depth resume on the spot! No more exchange of e-mail addresses or uncertainty as to whether your resume was received, with epitoME, you’ve impressed this casual contact with both your resume and your innovation!