Slashing your advertising budget to save money? DON'T! You can continue to advertise and save money at the same time by employing creative promotion strategies that deliver the biggest bang for the buck!

1. If glossy, 4/c brochures are your norm, scale back to a 2/c piece or reduce paper sizes to reduce costs. Usually print 2-sided flyers? A single-sided one can be just as powerful and you'll save on creative and printing costs.
   

2. Planning to reduce the frequency of your mailings? Maybe you should rethink that. Less contact means less awareness. Why not mail 3rd class postage to reduce costs or try a promotional postcard instead of a more costly brochure or flyer?
   

3. People are frightened during times of uncertainty. Emphasize your guarantee, offer a sample or trial period, produce an informational booklet so they'll see exactly what they're investing in.
   

4. Recycle...ideas, that is! Save on creative costs by resurrecting a previously successful sales piece or campaign.
   

How often do you reach for a scratch pad to scribble a note or two? Consider a handy, inexpensive cube pad, imprinted with your company's name and phone number. Send it to customers and potential customers and your service will always be in reach.